It sounds lame, but we're on a quest to create balance.
The frustrating truth about air care products like heaters, humidifiers, and purifiers is that no one really designed any of them to work together. In fact, they often end up working against each other.
"I'm cold." Run the heater. "It's SO dry." Run a humidifier. "I'm worried about getting sick." Run a purifier.
What if you're cold, the air is dry, and you want to run a purifier? The heater will just run your air dry, and even if you manage to get humidity levels up, local airborne particles like viruses & dust will start to settle on surfaces and your purifier's efficiency will plummet.
What sets us apart from other air care shops is our commitment and long-term vision to work toward building an ecosystem that establishes both a sustainable & healthy balance in the air that you breathe.
Now, we're definitely far from accomplishing this with the collection that we currently offer, but that's why we need your support. For every order that we receive, a vast majority of our profits go straight into R&D to design, prototype, and manufacture what we believe the future of air care should and can be (click below to learn exactly what we are envisioning).
The remainder of our profits go toward our Social Initiative Fund (SIF), where we redirect the support we've received from you all toward other organizations that are dedicated to solving to some of what we believe are the largest problems of this century. We'll be releasing full details on our SIF plans in early March.
For most of you, this might already be more than what you're interested in knowing, but for those of you who want to really understand and potentially share our vision, enjoy!